Value
Centered
Design

A five-step
process for customer delight

Use Value Centered Design to have your customers grinning from ear to ear in 5 easy steps.

What People Say About Value Centered Design

The Value Centered Design Canvas is a game-changer! It streamlines my process, helping me create user-centric solutions effortlessly.
Andre Jackson
UX Designer
As an entrepreneur, the Value Centered Design Canvas has been my compass. It ensures I'm always on the right track, delivering real value to my customers.
Srini Pillai
Entrepreneur
Value Centered Design Canvas simplifies complex projects. It's like having a genius consultant by your side, guiding you towards success.
Emily Sullivan
Product Manager
Running a successful startup demands innovation and customer focus. The Value Centered Design Canvas has been instrumental in helping me refine my ideas, align my team, and create products that resonate with our target audience. It's the strategic compass every entrepreneur needs.
Maya Harris
Small Business Owner
Managing product development is complex, but the Value Centered Design Canvas simplifies the process. It provides a structured framework for understanding customer needs, aligning teams, and delivering value-driven solutions. Our product success stories owe much to this invaluable tool.
Jeroen Jansen
Product Manager
I recommend this canvas to all my clients. It's a strategic powerhouse that ensures their businesses are firmly anchored in customer value.
Martin Wolf
Business Consultant

How It Works

Value Centered Design uses the acronym VALUE to help you remember the five steps: Validate, Articulate, Learn, Unveil, and Evaluate.

  1. Validate who your customer is.
  2. Articulate your customer’s desired outcome.
  3. Learn iteratively by prototyping and testing outputs.

  4. Unveil your best output to your customer.

  5. Evaluate if your output delivered your customer’s outcome. 

These 5 steps form a cycle, forging a perpetual loop that keeps the spotlight firmly on delivering unparalleled value to your customer. By embracing this cycle, you can make sure that every decision, every action, is rooted in serving your customer’s deepest desires and needs.

Features of Value Centered Design

Simple One-Page Format

Breathe Easy with One-Page Clarity: Dive into our Value Centered Design Canvas that transforms chaotic ideas into a neat, uncomplicated process – all on a single, serene page.

Visual Framework

Illuminate Your Vision: Our visually engaging framework guides you, shining a light on the path to value delivery, dissolving doubts and inviting innovation.

Value-Centric Design

Empower Their Heartbeat: Keep the pulse of your customers’ desires and needs alive and thriving with our meticulously tailored, value-centric canvas.

Immediate Usability

Leap into Action, Now: Whether digital or tangible, our canvas is primed for your immediate touch. No more waiting; just pure, electrifying momentum.

Comprehensive Coverage

Embrace Wholesome Assurance: Despite its elegance, our canvas wraps its arms around every essential detail, ensuring no stone is left unturned in your journey to deliver unmatched value.

Collaboration-Ready

Unite and Ignite Together: Whether you’re side by side or oceans apart, our canvas is crafted to weave the threads of collective genius, ensuring no voice is left unheard.

Benefits of Using Value Centered Design

Clarity of Purpose

Gain crystal-clear insight into your customer's world, allowing you to design with unwavering confidence.

Customer Alignment

Effortlessly align your efforts with customer desires, ensuring every move you make resonates with their objectives.

Compelling Value Proposition

Craft a value proposition that magnetizes customers, leaving competitors in the shadows.

Continuous Improvement

Harness the power of constant refinement, transforming your business into an unstoppable force of growth.

Confidence in Planning

Step into any project with unwavering certainty, backed by a battle-tested method for success.

Customer Delight

Transform ordinary interactions into unforgettable experiences, creating a ripple effect of customer delight.

Download the Canvas

Ready to transform your approach to value delivery and have your customers grinning from ear to ear? Download the Value Centered Design Canvas now, and start creating meaningful experiences for your customers today!

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Frequently Asked Questions

The process of using Value Centered Design is like having a heart-to-heart with your customers’ desires; it’s a step-by-step journey that transforms vague ideas into tangible value, ensuring every interaction leaves your customer eagerly awaiting the next.

Value Centered Design is like a sibling to Human Centered Design. While they share the same bloodline of customer-focus, Value Centered Design takes you on a distinct voyage to the heart of value creation and customer elation.

There is no cost to use the Value Centered Design Canvas, and we released it under the Creative Commons CC BY-SA license.

The Value Centered Design Canvas is like having a seasoned guide in your pocket, making the journey from abstract ideas to tangible value both intuitive and exhilarating. The dual feedback mechanisms, during the Learn phase and Evaluate phase, helps you get customer feedback faster.

It’s designed to be a universal tool, whether you’re a seasoned veteran or a budding designer, it’s your gateway to mastering value creation.

Whether sculpting digital dreams, physical realities, or emotional connection, the Value Centered Design Canvas is your reliable companion in the voyage towards customer delight.

With its plug-and-play nature, integrating the Value Centered Design Canvas is like introducing a breath of fresh air into your existing workflow, making the process of value creation more intuitive and structured.

The beauty of the Value Centered Design Canvas is its universality, whether you’re in tech, healthcare, or crafting consumer delights, it’s your companion in the relentless pursuit of customer value.

Stay tuned as I’m working on curating a handbook and a network of support to empower your Value Centered Design endeavors.

Stay on the cutting edge of Value Centered Design by signing up to receive my newsletter. No spam, cancel anytime.

The Value Centered Design Canvas is like a companion to Scrum, enhancing the rhythm of your sprints with a clear focus on value creation at every step.

Yes, the canvas is your canvas. If you do make changes, I ask that you give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests that I endorse the changes.

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