Use Value Centered Design to have your customers grinning from ear to ear in 5 easy steps.
What People Say About Value Centered Design






How It Works
Value Centered Design uses the acronym VALUE to help you remember the five steps: Validate, Articulate, Learn, Unveil, and Evaluate.
- Validate who your customer is.
- Articulate your customer’s desired outcome.
Learn iteratively by prototyping and testing outputs.
Unveil your best output to your customer.
Evaluate if your output delivered your customer’s outcome.
These 5 steps form a cycle, forging a perpetual loop that keeps the spotlight firmly on delivering unparalleled value to your customer. By embracing this cycle, you can make sure that every decision, every action, is rooted in serving your customer’s deepest desires and needs.

Features of Value Centered Design

Simple One-Page Format
Breathe Easy with One-Page Clarity: Dive into our Value Centered Design Canvas that transforms chaotic ideas into a neat, uncomplicated process – all on a single, serene page.

Visual Framework
Illuminate Your Vision: Our visually engaging framework guides you, shining a light on the path to value delivery, dissolving doubts and inviting innovation.

Value-Centric Design
Empower Their Heartbeat: Keep the pulse of your customers’ desires and needs alive and thriving with our meticulously tailored, value-centric canvas.

Immediate Usability
Leap into Action, Now: Whether digital or tangible, our canvas is primed for your immediate touch. No more waiting; just pure, electrifying momentum.

Comprehensive Coverage
Embrace Wholesome Assurance: Despite its elegance, our canvas wraps its arms around every essential detail, ensuring no stone is left unturned in your journey to deliver unmatched value.

Collaboration-Ready
Unite and Ignite Together: Whether you’re side by side or oceans apart, our canvas is crafted to weave the threads of collective genius, ensuring no voice is left unheard.
Benefits of Using Value Centered Design
Clarity of Purpose
Gain crystal-clear insight into your customer's world, allowing you to design with unwavering confidence.
Customer Alignment
Effortlessly align your efforts with customer desires, ensuring every move you make resonates with their objectives.
Compelling Value Proposition
Craft a value proposition that magnetizes customers, leaving competitors in the shadows.
Continuous Improvement
Harness the power of constant refinement, transforming your business into an unstoppable force of growth.
Confidence in Planning
Step into any project with unwavering certainty, backed by a battle-tested method for success.
Customer Delight
Transform ordinary interactions into unforgettable experiences, creating a ripple effect of customer delight.

Download the Canvas
Ready to transform your approach to value delivery and have your customers grinning from ear to ear? Download the Value Centered Design Canvas now, and start creating meaningful experiences for your customers today!
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Frequently Asked Questions
The process of using Value Centered Design is like having a heart-to-heart with your customers’ desires; it’s a step-by-step journey that transforms vague ideas into tangible value, ensuring every interaction leaves your customer eagerly awaiting the next.
Value Centered Design is like a sibling to Human Centered Design. While they share the same bloodline of customer-focus, Value Centered Design takes you on a distinct voyage to the heart of value creation and customer elation.
There is no cost to use the Value Centered Design Canvas, and we released it under the Creative Commons CC BY-SA license.
The Value Centered Design Canvas is like having a seasoned guide in your pocket, making the journey from abstract ideas to tangible value both intuitive and exhilarating. The dual feedback mechanisms, during the Learn phase and Evaluate phase, helps you get customer feedback faster.
It’s designed to be a universal tool, whether you’re a seasoned veteran or a budding designer, it’s your gateway to mastering value creation.
Whether sculpting digital dreams, physical realities, or emotional connection, the Value Centered Design Canvas is your reliable companion in the voyage towards customer delight.
With its plug-and-play nature, integrating the Value Centered Design Canvas is like introducing a breath of fresh air into your existing workflow, making the process of value creation more intuitive and structured.
The beauty of the Value Centered Design Canvas is its universality, whether you’re in tech, healthcare, or crafting consumer delights, it’s your companion in the relentless pursuit of customer value.
Stay tuned as I’m working on curating a handbook and a network of support to empower your Value Centered Design endeavors.
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The Value Centered Design Canvas is like a companion to Scrum, enhancing the rhythm of your sprints with a clear focus on value creation at every step.
Yes, the canvas is your canvas. If you do make changes, I ask that you give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests that I endorse the changes.